In my previous article I discussed the Digital Truths, a set of principles that illustrate why markets work differently in the digital world and why, as a result, the way we do business is changing. The Digital Truths also help to explain why companies need new capabilities in order to compete in this new type […]
Digital represents a new style of business. Technology is changing the way customers behave and what they expect from a product or service. And it is also enabling organisations to meet these expectations in different ways and to meet new needs with innovative technology-enabled business models, products and services. And with this new style of […]
Over the last few years, the people running traditional organisations have been bombarded with headlines telling them that they need to become a digital business, or that they need to undertake a digital transformation of their company to avoid being disrupted by the technology-enabled start-ups that are reinventing business models, products and services. But what […]
Facebook CEO, Mark Zuckerberg, hit the headlines recently with his response to a question from a student at Rome’s Luiss university. When asked whether his company was planning to become a media organisation Zuckerberg explained that Facebook was “a technology company, we build the tools, we do not produce any content. The world needs news […]
There is certainly no shortage of research, studies and predictions about digital at the moment; it seems that almost every day a new report about digital trends, priorities or technologies is published. Of course many of these have a particular angle or perspective that aligns with whatever consultancy/vendor/research firm has commissioned or sponsored the study. […]
In two previous articles I have discussed whether Boards are one of the main obstacles to an organisation embracing digital. Whilst there are some good examples of CEOs that truly understand digital and who are leading their company’s digital efforts, there is plenty of evidence that would seem to indicate that many executives are struggling […]
Just over a year ago I wrote about a launderette that had created a digital experience for its customers by internet-enabling its washing machines and dryers and creating a mobile app that enables customers to pay for services with their smartphones. The solution is a good example of the outside-in perspective that is required for […]
Technology is fundamental to digital; without technology digital business models, products and services do not exist. But becoming a digital business or, more accurately, transforming an organisation so that it can compete in the digital age, requires a lot more than investing in technology. A digital transformation means creating a vision for the organisation in […]
Most UK CEOs and boards have no understanding of what customers want according to research published recently by The Institute of Customer Service. The report entitled Leading by example also reveals that many boards ignore the views of customer facing staff and do not set a good example when it comes to exhibiting the skills […]
The average life of a company is falling. Data from the US shows that in 1960 large businesses could expect to be around for an average of 60 years but by 2012 this had fallen to just 15 years. Technology has played a large part in the falling life expectancy of organisations; it removes barriers […]
Mission statements have a mixed reputation. Some people believe strongly in having a clearly defined statement of the organisation’s purpose whilst others see mission statements as being worthless (and in some cases meaningless) – something that gets hung on the office wall, published on the company’s website and used in PR activity but which has […]
It is often said that you need to reinvent your business for digital. But what does that actually mean and why is it necessary? Reinventing your business means taking a step back and looking at everything your company does and how it does it; from its business model, products and services through to its culture, […]
Digital is inevitable. Regardless of where you are in the world, what industry you are in and what type business you are, you will be impacted by digital at some point in the future. And it would seem that the majority of business executives are aware of this fact. Take for example the following findings […]
Harvey Nash recently published the results of its annual CIO survey. This year’s study covered 3,691 IT leaders from more than 30 countries. One of the findings being reported is that 10% of respondents do not think that their business will be affected by digital disruption in the next few years. The flip side to […]
Digital products and services are changing the nature of the relationship between customers and suppliers. Increasingly, customers are able to access an organisation’s products and services without entering one of its stores, calling its contact centre or meeting with one of its employees. Whether it is via a website, mobile app or sensors built into […]
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