On a mission to go digital

Mission statements have a mixed reputation. Some people believe strongly in having a clearly defined statement of the organisation’s purpose whilst others see mission statements as being worthless (and in some cases meaningless) – something that gets hung on the office wall, published on the company’s website and used in PR activity but which has […]

Reinventing your business for digital

It is often said that you need to reinvent your business for digital. But what does that actually mean and why is it necessary? Reinventing your business means taking a step back and looking at everything your company does and how it does it; from its business model, products and services through to its culture, […]

Can you be a digital follower?

Digital is inevitable. Regardless of where you are in the world, what industry you are in and what type business you are, you will be impacted by digital at some point in the future. And it would seem that the majority of business executives are aware of this fact. Take for example the following findings […]

Digital, death and taxes

Harvey Nash recently published the results of its annual CIO survey. This year’s study covered 3,691 IT leaders from more than 30 countries. One of the findings being reported is that 10% of respondents do not think that their business will be affected by digital disruption in the next few years. The flip side to […]

Is digital replacing the human touch?

Digital products and services are changing the nature of the relationship between customers and suppliers. Increasingly, customers are able to access an organisation’s products and services without entering one of its stores, calling its contact centre or meeting with one of its employees. Whether it is via a website, mobile app or sensors built into […]