Digital: are you the one in four?

There is certainly no shortage of research, studies and predictions about digital at the moment; it seems that almost every day a new report about digital trends, priorities or technologies is published. Of course many of these have a particular angle or perspective that aligns with whatever consultancy/vendor/research firm has commissioned or sponsored the study. […]

Driving the digital revolution

Technology is having a significant impact on the car-rental industry. Comparison sites and car-sharing services are just two technology-enabled developments of recent years that have transformed the industry and presented challenges to the established players in the market. In a recent interview with McKinsey & Co, Hertz CEO Mark Frissora explained the approach the company […]