The site for executives leading in the digital age
In my previous article I discussed the Digital Truths, a set of principles that illustrate why markets work differently in the digital world and why, as a result, the way we do business is changing. The Digital Truths also help to explain why companies need new capabilities in order to compete in this new type […]
Digital represents a new style of business. Technology is changing the way customers behave and what they expect from a product or service. And it is also enabling organisations to meet these expectations in different ways and to meet new needs with innovative technology-enabled business models, products and services. And with this new style of […]
Over the last few years, the people running traditional organisations have been bombarded with headlines telling them that they need to become a digital business, or that they need to undertake a digital transformation of their company to avoid being disrupted by the technology-enabled start-ups that are reinventing business models, products and services. But what […]
In two previous articles I have discussed whether Boards are one of the main obstacles to an organisation embracing digital. Whilst there are some good examples of CEOs that truly understand digital and who are leading their company’s digital efforts, there is plenty of evidence that would seem to indicate that many executives are struggling […]
Just over a year ago I wrote about a launderette that had created a digital experience for its customers by internet-enabling its washing machines and dryers and creating a mobile app that enables customers to pay for services with their smartphones. The solution is a good example of the outside-in perspective that is required for […]
