Seven steps to becoming a digital leader

Over the last couple of years there has been plenty of research into what makes a good digital business published. These studies typically classify the companies they cover into groups such as digital leaders or masters at one end of the scale and digital laggards or beginners at the other. Classifying the participants in this […]

Are you digital washing?

During the 1990s companies rushed to put the letter ‘e’ in front of their products and services to be part of the eBusiness/eCommerce trend that was sweeping through just about every industry. This did not necessarily mean their offerings were truly Internet enabled or even online but it at least made them appear that way. […]

Does digital really mean every business is a technology company?

At the recent Gartner Symposium in Orlando, Peter Sondergaard, senior vice president at Gartner and global head of Research, told the audience that “every company is now a technology company,” and “every business unit is a technology start-up.” The viewpoint that the digital age is forcing every business to become a technology business is proving […]

Digital maturity starts at the top

According to a recent survey 71% of businesses except to reach digital maturity by 2019. The research conducted by Coleman Parkes and sponsored by Ricoh Europe also found that digital maturity was a priority for 77% of businesses in Europe and the Middle East and that 73% believe that achieving digital maturity will directly lead […]

Are you really transforming for digital?

In a previous post, Any business can be a digital business, I discussed how a launderette had added digital services to its core product to enhance the customer experience and how this innovation could be extended to reward regular customers and provide other (online) services. The main point of the post was to demonstrate how […]