You can’t pretend to be digital

Let me tell you about a “digital” experience I recently had with a well-known UK high street brand. I will not name the company in question but it is principally known as a chemist that also has, amongst other things, a large chain of opticians as part of its brand. My “digital” experience was provided […]

Does your digital offering leave customers in the rain?

If your digital offering is so poor that your customers are forced to go offline to meet their needs then you should be worried; they may not be customers for long. And if when going offline they get caught in a rainstorm it is likely they will never return and their sentiment towards your brand […]