Uncovering the real story of digital

Over the last few years, the people running traditional organisations have been bombarded with headlines telling them that they need to become a digital business, or that they need to undertake a digital transformation of their company to avoid being disrupted by the technology-enabled start-ups that are reinventing business models, products and services. But what […]

Digital: are you the one in four?

There is certainly no shortage of research, studies and predictions about digital at the moment; it seems that almost every day a new report about digital trends, priorities or technologies is published. Of course many of these have a particular angle or perspective that aligns with whatever consultancy/vendor/research firm has commissioned or sponsored the study. […]

Getting to know your customers

Just over a year ago I wrote about a launderette that had created a digital experience for its customers by internet-enabling its washing machines and dryers and creating a mobile app that enables customers to pay for services with their smartphones. The solution is a good example of the outside-in perspective that is required for […]

Moving at the speed of digital

Technology is fundamental to digital; without technology digital business models, products and services do not exist. But becoming a digital business or, more accurately, transforming an organisation so that it can compete in the digital age, requires a lot more than investing in technology. A digital transformation means creating a vision for the organisation in […]

Can you be a digital follower?

Digital is inevitable. Regardless of where you are in the world, what industry you are in and what type business you are, you will be impacted by digital at some point in the future. And it would seem that the majority of business executives are aware of this fact. Take for example the following findings […]