A dual strategy for digital

In my previous article I discussed the Digital Truths, a set of principles that illustrate why markets work differently in the digital world and why, as a result, the way we do business is changing. The Digital Truths also help to explain why companies need new capabilities in order to compete in this new type […]

The seven digital truths

Digital represents a new style of business. Technology is changing the way customers behave and what they expect from a product or service. And it is also enabling organisations to meet these expectations in different ways and to meet new needs with innovative technology-enabled business models, products and services. And with this new style of […]

Uncovering the real story of digital

Over the last few years, the people running traditional organisations have been bombarded with headlines telling them that they need to become a digital business, or that they need to undertake a digital transformation of their company to avoid being disrupted by the technology-enabled start-ups that are reinventing business models, products and services. But what […]